About

SOS Cosmetics is a South Korean beauty brand focused on daily skin protection and care, with a strong emphasis on skincare rituals and premium product experiences.

Challenge

The brand needed a distinctive identity and packaging system that could stand out in a competitive beauty market while clearly communicating protection, care, and premium quality.

Solution

As Lead Designer at OCIO Studio, I developed the brand identity, art direction, and packaging design, shaping a refined visual language for a daily skincare and makeup routine. The system highlights protection, care, and elegance, with a strong focus on skin masks and the brand’s Korean market context.