About

Urban Nature Hotel is a lifestyle hospitality concept that brings together urban energy and the calming presence of nature, offering a contemporary retreat for modern travelers.

Challenge

The brand needed a clear identity that could express this dual character — city dynamism and natural calm — while working consistently across digital platforms and guest communication touchpoints.

Solution

As Creative Lead at OCIO Studio, I developed the brand identity, creative direction, and web design, translating the urban-meets-nature concept into a cohesive digital visual system. Color, typography, and imagery come together to express a contemporary brand language that balances city energy with natural tranquility.